Sorensen Named in Travel Weekly's Top 33 People in Travel

According to the magazine, Travel Weekly's list of the 33 most influential people in travel is not populated by folks with fancy titles who pull the right strings and make the industry behave as it should. It's not about that sort of influence. It's filled with people who had ideas that veered from the status quo and succeeded so spectacularly that the industry jumped out of its rut and followed. They're the ones who, when they set their own agendas, set ours as well. We didn't give people much credit for their great deeds of yesteryear. If they're on this list today, it's because they've influenced the course travel is taking in 2007, and we think they'll be just as influential in 2008.   

"Kim Sorensen, CEO, YTB Travel Network - Sorensen went, in a matter of weeks, from a virtual unknown in the industry to its favorite target for vitriol (from traditional travel agents and some suppliers) or admiration (from his tens of thousands of referring agents and, behind closed doors, some suppliers). He has demonstrated grace under fire, admitting his organization is still maturing, and we suspect that he and YTB will be around for many years, forcing all parties to examine what constitutes a legitimate seller of travel and challenging suppliers to assess how, and with whom, they wish to do business." This text is an excerpt from page 44 of Travel Weekly's November 19, 2007 edition.

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Travel Weekly's Top 33 People in Travel