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In the Franchise section of Inc. Magazine's November 2008 issue, writer Candee Wilde included YTB in her top ten "franchises" in the travel industry with other known travel companies such as Carson Wagonlit Travel and Choice Hotels. Ms. Wilde's article is written in response to the question, "In these rocky financial times, is it wise to purchase a franchise in the travel industry? " Candee suggests that it is a wise decision to invest in a travel franchise opportunity because with today's economy, the travel industry is solid with few barriers to entry in terms of cost or experience. YTB's continued success in the sale of travel web sites is evidence of the wisdom in Ms. Wilde's recommendation.
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